Comfortably numb..

Sunday, February 26, 2006

John Abraham starts his website

Dear crazy fans of John Abraham,

You will be pleased to note two interesting developments in his life. Firstly, he has started a website that has recorded a million and a half hits in fifteen days. The website gives you comprehensive pictures of the different ways in which John Abraham can look above, look below, and in both left and right directions.

Second, he has started a mobile phone game which he calls Velocity. The Economic Times article has more about that.

Not your average dumb model, is he?

Of course, us bloggers who toil our asses off to provide you with valuable information that could change your life get only five thousand hits in months of blogging, but hey, with a body like what, who needs valuable information? 1.5 million hits in fifteen days! Gimme a fucking break!

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The value of attention

Pardon my ignorance, but for sometime now, I have been wondering about how money is ever made from Web 2.0! I mean, all the beautiful services on the net now, Del.icio.us, flickr, and so on, are all free!

I have reconciled myself to believing that the only way to make money is to build a community around yourself by offering the service for free, and then sell it off to Yahoo, the suckers who would be willing to pay millions for the community! Skype, a company with revenues of $60 million, got sold off for an excess of $2 billion! It's an era of crazy valuations!

Rajesh Jain is serial entrepreneur and extraordinary writer. He writes a weblog I follow constantly, and some of the entrepreneurial insights he gives are truly phenomenal. He quotes from Openbusiness, an interview with Esther Dyson, one of the Angel Investors in Del.icio.us:

For example, I was one of the angel investors in del.icio.us. We certainly planned to change our financial strategy over time. First we would build a useful resource or service,. offering it for free and gathering a community around it. Then, with luck, we would reach a point where we would have a platform to which we could add revenue-generating services. That may be ads, or it may be various premium functions you can charge for. Of course, you have to take care not to promise something for free if you plan to charge for it later!


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Clone, reloaded

In a previous post, I had talked about how web services in India are trying to replicate each other's model, and trying to make money out of it by outspending competition in advertising. The example taken was of the Online Airline Ticket booking industry in India, with the largest players being Makemytrip, travelguru and Cleartrip.

At five o clock in the morning, after lots of searching, I finally found a model, Flyspy, that is clearly superior to the model that any one of our Indian players are following (or even foreign players, for that matter). In a nutshell, the model is as follows:

If you want to book tickets between A and B, you can be shown a graph of the prices of tickets, at that instant, between these two cities, in a particular airline, that looks something like this picture.

Now the cool part is, if you add another airline to this graph, you can compare prices between the two airlines, at every single day of the given time period. You can read more about it here. This should change the rules of the online airline booking business, before it even kicks off in India.

See there's a bigger picture here. In India, we often tend refrain from calling dotcoms as real businesses. We think of them as hype driven, VC funding driven businesses. In short, unsustainable. I think this perception comes from the belief that Dotcoms are not technology driven, or not innovation driven. They are looked at more as fly-by-night operators. However, this is an excellent example of a business that is tremendously technology driven. The founder is actually a programmer who got pissed off that he could not find the right dates to travel on. A whole new paradigm to travelling.
Will it set in?

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Evolution

Evolution, Morpheus, evolution, like the dinosaur. Look out that window. You had your time. The future is our world, Morpheus. The future is our time.
- Agent Smith to Morpheus, The Matrix

Today, I was at a farewell, where people said goodbye to each other in a way only they could.

Sometimes when I look at the past, I wonder why it is that we feel so bad about losing what we have got. Is it the fear of the unknown? Is it the love for today? How can you fear something you don't know about? For all you know, your future could be much more fun than your present, then why would you want to feel bad about losing what you have got?

We pass out from IIML in two weeks, with the world our oyster. No boundaries. No-one to tell us that we can't do something. No-one watching over us. We step into an era of the unknown.

Why would anyone feel bad about losing what you have today, unless you are not confident of what you can have tomorrow?

You can, if you want to. If you don't, you can sit and regret losing today. But do remember this: If you leave today with a smile and embrace change, I assure you, change will do justice to you. If you fear change, it will not.

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Saturday, February 25, 2006

Clone!

You know what irritates me the most these days...

You find one online business in the country, and immediately there are four others trying to clone the model. Of course, thats the way the business works. But not on the net. On the net, you would think that the companies would look to differentiate themselves as much as possible, so that they can derive value. It's not easy to fool an internet customer, atleast in the long run. There's just too much clutter. If your product is not good, its bye-bye.

You could manipulate yourselves around for a while by buying airtime and trying to sponsor slots in the India Pakistan series (Makemytrip.com), but if you offer tickets at a higher price than your competitors (Travelguru.com), it just won't last. This is a real life example. A friend tried both these sites, and travelguru turned out to be 300 rupees cheaper on the same trip, on the same flights. It's crazy, but its true. I don't think he's going back to makemytrip.com in a long time.

It is another story that travelguru sucked in providing the service required, by screwing up the mailing address, and registering the account under someone else's name. But the point is made.

Btw, the interesting link for the day is this. Someone shows us how to use photoshop and clone yourself in a picture, to make many copies of yourself in the same picture.



Cool?

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Friday, February 24, 2006

Google goes into webpage creation!

Yes, you can now create your website with Google-ease! Google has a new service to create your website, by using a clear and easy-to-use interface. I have not used it yet, have been waiting for an invite for five hours now, but the site is just too busy!
The net is going crazy about this idea so far. Of course, there have been similar efforts in the past by other giants, but Google? This should signal the start of a new era, with everyone having an internet presence. Of course, this has a lot of negative repurcussions. The last few barriers to entry in getting online have also been dismissed. Now the clutter will be more than ever.

The marketers will have their task cut out: How do you get past all the crap, and get heard?

Scoble says "Over 45% of small businesses don't have a website." This could be for them.

What are you waiting for?

Update: Hmmm, people are not saying the nicest things about the webpage creator.


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Thursday, February 23, 2006

Of businesses meant for the businessman

When a business is created, whom is it supposed to benefit? The customer, right? Didn't Kotler say that the purpose of Marketing was to add value to the society as a whole?

Gaurav Sabnis writes an excellent post about how, Indian businesses, mostly the Public Sector Units (PSUs), are created only to benefit the business, and not the customer. Our medical system in India is designed to benefit the doctor and the pharmacist, not the patient. It speaks poorly of the systems in the country.

However, I think this is where a network comes in. Many states have benefitted from clever use of Information Technology in creating systems to help improve governance. I have myself been involved in the VASTIS (Value Added Sales Tax Implementation System), which was meant to craete a statewide network for VAT collections in a state like Andhra Pradesh. Visionary Chief Ministers like Chandrababu Naidu was behind this project, and always stressed that systems would make the life of a common man more bearable in this country. I think that the new RTI (Right to Information Act) would also play an important role in making systems more transparent. These days, any Govt. Department Website has complete details of all their activities, in compliance with the RTI Act.

However, there's a small problem here. How do you convince a Govt. officer or a Minister to sign a document that will reduce his own powers? Any such attempt to include transparency in the system would directly affect their powers.

This is where excellent leaders like Dayanidhi Maran come in. People who are unaffected by such pressures are always more likely to take tough decisions. ADC has been slashed today.

Hail Democracy!

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Do you want to hire Jeff Clark?

While most of us students' fill forms and send CVs around, there are a few people who would rather do something different, and let the company come down to recruit them. Now this could be done in two ways. Indian B Schools usually have a group of seven-eight extraordinarily talented students liaisoning with companies all year long, to bring down the best companies from across the world, and place the batch.

Or... it could just be done the way I love it. The internet:

Jeff Clark is one such individual who wants a job, but thinks he has a better shot with companies coming to see him, rather than the other way round. He has built a website about himself, inviting interviewers to mail him, contact him and hire him. The website is interestingly done, complete with testimonials of former teammates and other employers.

An excellent example of changing the rules of the game. The idea is getting viral, and the site is getting popular. This website was featured on Seth's blog. That itself assures that a few thousand marketers around the world have seen it. Will Jeff Clark get a job? Only time will tell...

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Wednesday, February 22, 2006

The Matrix

In "The matrix", Trinity comes up close to Neo and whispers:

"I know why you're here, Neo. I know what you've been doing... why you hardly sleep, why you live alone, and why night after night, you sit by your computer. You're looking for him."

Sometimes when I watch the Matrix, I think Trinity is saying this to me.

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The fifth estate

Traditional Media has often been called the fourth estate, because it keeps a watch on the other three pillars of every democracy: The legislature, the judiciary and the executive. However, in times like this, when the media is a hugely successful industry and most media companies are competing with each other for mindshare, it might not exactly be the right candidate to play watchdog. Blogs, in my opinion, will be the fifth estate. A medium unchained by the rules of the game, driven by passion and paid for by happy readers, blogs are the ideal candidate to keep watch over the other four "estates".

I think it will be a long time before blogs get corrupted. Why? Because the moment they do, the customer, looking for good, uncolored and timely news would go elsewhere. Considering that there are over 17 million blogs in the world now (and growing), there would never be a dearth of blogs for people to visit. I think this itself would keep blogs sincere for a long time to come.

Blogs are just about to hit the world (and India too) big time. Very recently, Sony distributed 2000 copies of Young Adam DVDs to bloggers, expecting them to sample the product, and write about it. This is not the first time bloggers are being invited to sample products and write about them. At Desicritics, we often get books, CDs and DVDs to review, just so that the fifth estate can be kept in the radar. A new force is rise. Do you want it on your side, or are you just going to ignore it?

As Business School students, most of us have spent sleepless nights trying to apply the famous Kotlerian Four P's framework for marketing, into every other case. Another firm believer in blog marketing, Stephen Rubel, writes about the four P's of Blog marketing:

Passionate - Write about issues that are near and dear to your heart
Purposeful - Make sure you keep the end in mind; why are you blogging?
Present - Keep an eye on what's topical today
Positional - Take a stand on an issue and follow it

I think I have another P to add to it.

Pointed: Cut the crap and get down to the point. Web users have not got time to read your long winding arguments which might or might not lead anywhere. Studies show taht visitors to your webpage decide whether they want to be there or not, within five seconds.

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Tuesday, February 21, 2006

The best I've read, in a long time

On a boring evening filled with Marico's online form, I was browsing through some of the Youthcurry archives.

In my opinion, one of the finest articles to have never made it to the mainstream media (that I know of), atleast in an Indian business magazine context, is probably Rashmi Bansal's Buy, all ye faithful. An excellent article on religious marketing, beautifully researched and wonderfully penned down (ok typed down). It was an article that never made it to the mainstream media because it was considered too controversial. This post reaffirms my faith in blogs as an online medium, and how it can be used to express, whether the world likes it or not.

Vintage Rashmi Bansal.

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Curb expenditure, widen service tax net

This article was published in Financial Express, February 21st.

A budget is not a simple exercise in a coalition government like India. Add to it the boom in the economy, the infrastructure woes, and a government that is filled with some of the finest economists of our time, and it does seem like a daunting task.

The Indian budget has enormous significance to the development of the country, due to the increasing deficit that it usually brings with it. However, this year, the Finance Minister (FM) should not look to set any severe targets of reducing the fiscal deficit, as the current growth rate of the economy should be sufficient to offset deficit. He should concentrate on curbing unnecessary expenditure and include more services under the net of the service tax. This is in line with the government’s expectation of realising Rs 1,060 billion from service tax by 2009. In keeping with the promise prime minister Manmohan Singh made, a cut in the peak customs duty seems to be in the offing, which would align tariffs with the other countries in Asean.

Increased investment in infrastructure also seems to be on the cards, with an increased thrust given to the Rajiv Gandhi Grameen Vidhyut karan Yojana and the Bharat Nirmaan project. Income tax slabs might remain unchanged, keeping in mind the upcoming elections.

The common man would also have increased job opportunities, with sops likely in jobgenerating sectors like textiles, leather, cement, auto-parts and food processing. Incentives for retail investors would serve the dual benefit of encouraging retail investment in the market, and to balance the huge influence of foreign institutional investors on Indian stock markets. A recent representation was made by the Finance Industry Development Council (FIDC), a self-regulatory body, to the FM recommending income-tax benefits to be on par with banks and FIs particularly in the case of NPAs since such entities also comply with all the prudential norms prescribed by the RBI. These recommendations were received positively by the FM. The government seems keen to boost the automobile sector in India. So cars may be exempted from special excise duty. Excise duties are likely to be down by 4-6%, but luxury cars might not come under this development.

Corporate India has been up in arms against the controversial Fringe Benefit Tax (FBT). However, it seems set to continue, albeit in a different form. The recent representation by CII to the FM emphasising that scrapping the FBT is the key to unleashing a 12% growth in the manufacturing sector. They also advocated paying an additional 1% corporate tax and be exempted from FBT. Some measures in this direction are likely in Budget 2006.

To summarise, India is proving to be a success story in the world economy. It remains to be seen how well the finance minister can fuel the success with ?

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Monday, February 20, 2006

The technology curse

The telephone you are using, right there, beside the computer, is going to change very fundamentally over the next couple of years.

I am always amazed at the excellent clarity of Gtalk, specially on sad-ass Indian internet connections. Of course, this would be because its not peer-to-peer, and every conversation is routed through their servers. The VoIP (Voice over Internet Protocol) technology ensures that the quality of voice transmitted is as high as required.

The program is light, works on every computer, and now you can chat from your gmail inbox too.

Now imagine.. if Reliance, or some other smart mobile phone service provider, is trying to provide internet facilities on the mobile phone. So he tries to upgrade the quality of internet offered on the phone, trying to offer better speeds. Now he gets tie-ups with several other mobile internet service providers and so he is able to offer internet on the mobile phone free of cost.

Gtalk, one fine morning, moves onto the mobile platform.

Now every customer can contact anyone else, using this free internet platform. No costs incurred.

Can you imagine the magnitude of the collapse that the telecom industry would see?

Every provider would immediately get protective about his network, and come up with lame solutions to save his skin. So he imposes charges on the internet from his phone, trying to keep his customers from migrating to this new platform, which he has enabled on his own computer. Now, some smart entrepreneur comes in, and offers free internet on his service, and makes money from somewhere else to sustain this service. This should happen. In India, 3 years, at the most.

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The barcamp

India is having its first ever barcamp in Delhi.

For the uninitiated, a barcamp is a platform where the geeks of the world (well, atleast this part of the world) unite, and share knowledge in a open environment. Barcamps take place all over the world quite regularly, and this is the first attempt to have anything of this kind in India.

For more details, check out barcampdelhi. The proposed programs in the event are as follows:

*Ruby on Rails (Manik Juneja)
*Simple Sharing Extensions (Manik Juneja)
*Making AJAX applications faster (Jonathan Boutelle)
*Re-Inventing the wheel of Personal Information Management with a new TWIST (Mir Nazim)
*Designing Intuitive User Interfaces for web applications (Amit Ranjan)

But you know, after reading all this, I am set thinking. Is this why we have a barcamp in Delhi, India? Should'nt we have atleast one location specific topic? Almost all these topics would not even be understood by people who are not hooked onto Web 2.0. (Ajax? ee kaa hoth hai? Hamre gaon ka tho naahee hai)Maybe someone could come up with the idea of giving a talk on the online ideas in India. Maybe Alok Mittal is the best person to do this. But I do think this is one topic that should be added. Or maybe I've got the concept of a barcamp all wrong.

The venue: March 4th, Adobe, Noida, 9 Am to 6 PM (Two days before placements at IIM Lucknow! Damn!)

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Now ain't this brilliant?

Hugh, from gapingvoid, has an interesting story.

To people who don't know Hugh, here's a small introduction. Hugh runs this popular blog called Gapingvoid, and makes a living from Blog marketing, promoting companies such as Stormhoek wine and English Cut, a premium brand of suiting. To be noted is the fact that both are high end and premium brands.

Now for the interesting story. The big news on the blogosphere has been that Shel Israel and Robert Scoble are releasing their book "Naked Conversations". So basically, the book's about blogging, and the who's who of the business is going to be there.

Hugh, despite being one of the most popular bloggers on the planet, cannot make it to the launch party, so he sends over 10 cases of Stormhoek wine.

Of course, it was the marketing trick of the evening, and it's getting written about extensively (on blogs, of course). The brand Stormhoek, after achieving stardom due to Hugh's innovative ideas, has just moved up one more notch in desirability.

Hugh asks, if a South African wine can make this much of a ripple, then "your sexy little cutting-edge blogware app has no excuse"

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Sunday, February 19, 2006

Bird flu detected in India


Ladies and Gentlemen (and other dedicated readers of this blog),

An outbreak of the bird flu is confirmed in India, especially the deadly H5N1 avian flu virus. A poulty farmer has reportedly died of this deadly flu in Maharashtra. You can read more about it here. Judging by the speed with which this disease spreads, I would strongly advice everyone to stay away from eating chicken (see pic) for a while, until this threat fades away.

Keep reading Comfortably numb... to remain healthy, wealthy and wise.

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Saturday, February 18, 2006

Kya main Zinda hoon?



Of the new crop of Hindi movie music, Zinda is truly outstanding.

It has a completely lounge feeling to it, and is exactly the kind of music that makes you want to gyrate. And if you are either drunk or high, this is your kind of music, complete with Urdu lyrics and powerful but slow beats! The songs are extremely soulful, and have a very honest feel to it. The lyrics are simple, but quite simply brilliant.

Limited offer: If you send me an email, I can email the songs to you. But hurry, offer valid only for the first five people who email me!

Statutory warning: There are many ways to download and listen to music legally on the internet. The above suggested method is not one of them.

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The irony called India

Sample this. A man performs two acts of violence, one where he runs over a dozen people and kills them while drunk. And the second, where he goes on a pleasure trip with friends, and shoots a deer. Later, it is found that this deer is an endangered species.

He should be punished, right?

It is an irony that in this country, Salman Khan, the person involved in both the above acts of violence, gets punished for one year for shooting down the deer, rather than for running over a dozen people while drunk.

This is probably the only country in the world where this can take place. There are only two explanations for this. First, that we have a billion people in this country, so it does not really matter to us, while we have only a handful of black bucks. Second, human life is for sale here, because the kith and kin of the deceased would be more than happy with an out-of-court settlement. The black buck, innocent to worldly realities that it is (arguably the reason why it is close to extinction), would not understand the significance of money, and hence could not be bought over.

Am I justified in expecting that we lay more importance to a human being's life, despite them being bought over, than a black buck?

This post is composed with due apologies to Menaka Gandhi. I just happen to think human beings matter more!

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Friday, February 17, 2006

Creating history

Everyone seems to hate history.

Thats why we go out of our way to create history everytime. Companies try to outdo each other, not only in a current context, but also in a historical context, just so that they can create history. Everytime Steve Jobs goes out to give a talk at the Macworld, he wants to say something that has never been said before.

For a good reason too. Everytime history is created, it makes headlines. Headlines, for companies, are free publicity. It saves them ad spends. So they'd rather spend money creating a great product, rather than spend unnecessarily on advertisements. This forms the basis for all new thoughts on marketing, such as Viral, Buzz marketing and Irreverence marketing. So everyone wins. The customer has a great product, so he's happy. You "up" your sales, so you're happy too. You do all of this after reading my blog, so I'm happy too.

Here's the catch: Sometimes you create history, and you get everyone excited, but in the long run, you spent too much money creating history, that the returns are not commensurate.

The only problem is to understand when you need to create history, and when you can get by just by doing your job well, and on time.

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Dear Sathyabama

Two years at L have been fun for most of the people who know me, because boring evenings usually translate into Sathyabama bashing sessions.

For the uninitiated, Sathyabama is the college, world famous in Chennai, for its rules and regulations, which belong more in the 15th century than the 21st. Every year, innocent seventeen year-olds (and people like me) join this correctional facility to get a BE degree, having very little idea what they are getting into.

This post is a warning to all students who are considering joining this madhouse. Ramki has an funny take on the subject. One of the pioneers on this subject, Instantkaapi was one of the first online sources to write on this topic.

Other good and authentic online sources include Answers.com. Please warn friends and relatives against joining this place, and recommend it to enemies and close relatives of Osama Bin Laden. (Not because he's a bad man, I'm not judging, but just because the rules would suit the taliban lifestyle to the hilt)

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Thursday, February 16, 2006

Blogs in a changing India

Marriage in India is a phenomenon that has been surprising foreigners for years now. Nobody has ever understood how a marriage would work without the guy and the woman sampling the waters first (pun un-intended).

The rules of the Indian Society have been simple. You do what you are told to. This is why we make great software coders, because our out-of-the-box thinking is essentially low, due to years of repeating what the teacher has taught and passing examinations. We tend to have a great fascination for the stereotype, and we try to reduce our mind-work by coming up with patterns and trying to generalize them.

This is where the arranged marriage system comes in. There are a few parameters which mean a happy content and successful life for the desi woman. "Good family", "IIT-IIM", "six figure salary", and so on. I don't know if it is right to judge based on this, but this is how it has been working, and the participants in this process are happy. Matrimonial websites are part of this success story.

The Thinking Indian

However, upon deeper analysis, you wonder if you are really happy. Is this woman really you wanted to get married to? You think she snores a little too loud. You hate the way her nose flares up when she gets angry. In the past, you just didn't have an option. But now you do. So you try to set things right, and if they still don't work out, you walk out of the marriage.

I think individual thoughts come out extensively with the internet, because it becomes easy to voice such independent opinions and get acceptance for them from different quarters. The newspapers and other forms of mainstream media are mostly written by people of a different era, and hence their viewpoints tend to dominate these media. The internet, on the other hand, is free for all.

Even a comment could set you thinking. Like this one, on one of my previous posts:

why is it that just about every desi guy assumes he knows what a desi girl wants? based on ads put up by her parents or brothers?? maybe that is her reality - settle down with a smirking know-all that has a bunch of Is behind his name.


Go on, get your own blog! Once the voice of a changing India becomes overpowering, the society will have no option but to change. They will understand the futility in trying to hold on to mindsets, and would be much happier to let go, than to hold on and feel unhappy about their loss.

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The first love

Disclaimer: This post might appear overtly melodramatic, filmy, and unnecessarily emotional at times. But then, isn't that what the first love is?

The year was 1997. I walked into class on the first day of class ten, Bharatiya Vidya Bhavan, half an hour late. The usual prayer routine had begun, and I was made to stand outside until the principal finished his speech that usually began with a “Good morning dear children and staff”. This was soon followed by moans from different quarters of the student community, who were rather irritated by this daily routine. I was one of them, and this was one of my biggest motivations in arriving late in school.

We were let in with a warning, and the guard looked at me and sighed, knowing that his warnings were not going to be of much use. Revanth (my partner in crime) and I walked in quite daringly, and took seats in class, the first class of the first day of the all important class Ten.

We had a ten minute break which we called the “small break”, which was usually a loo break for the guys, and a make-up break for the girls. Bhavans was in the throes of change, and this year, the girls seemed excessively conscious of the way they looked. The number of girls with make up kits was going up, as was the height of their skirts. To the old warhorse (me), it was only another indication that the raging hormones would not have an easy year in school. I walked out of class, and sat on the railing, taking a bite from a friend’s snack.

Then I saw her walking down the crowded pathway, and I couldn’t look away. I remember being intensely conscious of girls in those days, but I couldn’t help but look at her. Walking with a friend, her silky hair was wavering slightly in the breeze, she had a radiant smile on her lips, and her eyelashes were long and fluttering. She walked past me, and I could smell her perfume as she passed. I think I still can.

She walked into her classroom, which was right at the end of the corridor, and that’s all I remember. People later told me that the bell rang, and the corridor gradually cleared of all life forms. I sat in the corridor, staring at the classroom in which she walked into. “10 E”, it said. After what seems like years, I walked back into class, late again, much to the dismay of my teacher, a lady we fondly (?) called Bulldog. I forget the name her parents bestowed on her so lovingly.

I later found out from friends that her name was Amrita Patwari, and she had just got in from the Middle East someplace. I didn’t care. All I knew in those days was that I needed to be with her, for ever and ever (whatever that meant). However, when practically translated, this meant that I would have to spend hours outside her window looking out for her, and get out of class early and follow her all the way to her bus. I dutifully did all of the above.

One day, an announcement came in class that a certain individual was coming over to teach us the art of Vipassana, in order to liberate us from worldly pleasures and let us attain Nirvana. I couldn’t care less, as long as she was taking part in this workshop. She was, and I dutifully followed. I remember sitting opposite to her, and staring at her peaceful face for hours while she was closing her eyes and meditating. I was also particularly enamored by the heights that her skirts would reach when she would sit cross-legged, meditating. The end result was, of course, that I wasted a large part of class ten, with my teachers thinking “Shravan was attaining spiritual enlightenment.”

At those times, I was a firm believer in fate, and one decision ensured that she was going to be my soulmate for ever and ever. In school, we used to follow the system of dividing the students’ into houses, and there would be inter-house competitions to decide which was the coolest house of them all. I was in Vashishta house, and guess what, so was she! For a long time, I used to thank the almighty for giving me this sign, and started making marriage arrangements.

In the same vein, I also found another sign. I heard people talk that we were in the same class very long ago in the same school, way back in the fourth standard. I dug up old class photos, and found out that these rumors were true. I remember telling my mother, much to her amusement, that all her problems were now solved.

The year went on, and I just kept looking, and wishing she would come up and talk to me. Those were days long before I was the brilliant psychoanalyst that I currently am, and hence I had no idea about how she would react. I was just too afraid of failure, and so my dear friend and partner in crime, Revanth Raj, did the trick. He called her up one day and told her one day how I felt about her. Revanth Raj soon realized that he had alternate career options after trying to make matches between the two of us, and must have migrated to it full-time by now. To the best of my knowledge, she called me right back, at my home number, and I was not at home. My mother took the call, and I have no idea of what transpired in the conversation. I have no idea what happened, what could have happened, and I probably will never know. I remember wishing that I had a device with which I could take calls wherever I was, and the cell phone was invented much later, but I digress.

The year passed, and I was mostly shuffling from her bus to mine, and balancing the pressure of class ten with the raging hormones that just couldn’t think of success in life in a context beyond Amrita Patwari.

As the year moved on, I came to realize that she had another boyfriend in the same school, who was two years older to me. This gentleman was someone with whom I would have a tryst in IIM Lucknow many years later, but he was here, and he was tall, and he was handsome, and I was none of the above. He got her, and I used to watch hungrily as they drove off after class to have a nice time. I remember spending hours trying to understand what she saw in him that she didn’t in me. Today, I wish I had understood that all he had done was ask her out.

At the end of the academic year, I realized it was too late, and my first love was going to remain just that, my first love. So I moved on to different things in life, such as a coaching to get past the big hurdle in every Indian youth’s life, the IIT-JEE. This involved a two year coaching under holocaust-ic conditions at unearthly times, which would prepare you for a career, if not for IIT, for an overnight callcenter.

Towards the end of my twelfth, upon the insistence of a couple of friends, I took a trip to the Dandiya Utsav in the Imperial Gardens, Secunderabad, an annual ritual. Such occasions usually involved making a fool of my friends and I, by showing off our obvious lack of talent in dancing with sticks (pun un-intended). I walked in, and watched as the pretty Gujarati women walked with low neck and no-back shiny dresses accompanied with fat businessmen dressed in ethnic costumes which looked like they were designed for their children.

I saw her again. Sometimes when I close my eyes, I still see her. She was wearing a blue Ghaghra Choli, with silver shiny imprints all over it. She had long hair, had her trademark smile on her face, and had long silver earrings in her ears, partly obscured by her flowing hair. I stood, and watched, and she walked right past me. I felt like she was walking through me. I have never felt like that, and I probably never will. I stood still for almost ten minutes after that, just realizing that this was probably the last time I would ever see her. I was right.

Much later in life, I kept following her career graph. She won the South Zone round of Gladrags Mega Model, and made it to the finals of the All India round. I downloaded a picture of her from the Hyderabad Times page, and still keep it on me. Later, I heard she got married, and is settled somewhere in the dusty cowbelt of India.

Till date, I keep running Google searches on her name, just hoping that I can get in touch with her in some way or the other. I know that it would make no difference to my life or hers, both of us having gone in different trajectories since passing out. But somewhere, deep down inside, I would just like to meet her, and see her, and tell her how I felt about her, how much she once meant to me, and how much she still means to me, purely as a beautiful memory which can never be erased.

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Wednesday, February 15, 2006

MBA: My Bloody Arse

Today I gave my last exam (effectively) at my two year course at IIM Lucknow.
As in most junctures, I look back at the life I have led, and I think about how the journey has been.

In a far flung corner of India, stuck in a nameless college, with only one Alumnus in my college's history ever making it into the hallowed gates of the Indian Institutes of Management, I wouldn't have given myself a cent of a chance.

However, I went on, and kept trying, despite the ghosts of a failed attempt at IIT in my eyes, denying myself to the drunken parties that constitute the final year at engineering college, I fought on. Finally, one fine morning, CAT was here. Again, two months later, CAT was still here. Another month later. I was through. 99.50 percentile. The top 0.5% in the country, and I took it. Five interviews and two months later, I was finally to be admitted to the Indian Institute of Management, Lucknow.

I used to think about why I was doing Management, and what difference it would make to my life. I was duly questioned about the same in all my interviews. The answer was the same: "To succeed in the corporate world and exploit the opportunities in a growing economy like India." What was the real reason? My bloody arse.

Yes, us Managers don't care about anyone else. Us managers only want money, because that is what buys us cars and mobile phones and the prettiest girls that parents can find on bharatmatrimony.com . Ah, an "Eligible, IIT-IIM graduate working in a reputed MNC, drawing a seven figure salary", what more could an Indian girl want?

When we are kids, all of us have dreams. Dreams to be pilots, dreams to take biking trips across continents, dreams to have the most beautiful person in the world as our life partner. However, as time passes, all of us start settling. Instead of studying to be a pilot, we study to be engineers. Instead of looking for Brad Pitt, you settle for me. Instead of living the life that we have always wanted to live, at every step, at every stage, we settle for reality. We look at our family, and realise they are not rich enough, so its probably "prudent" to become an engineer and a manager in a large soap company, rather than do something different. And after doing this at every stage, after taking the wrong turn at every signal, we suddenly realise that our life is not what we want it to be. Not in the least. Not even a shadow of it.

Finally, we find ourselves stuck in a Business School, with nothing to look forward to in life but the dusty roads of Gorakhpur, packaged fancily as a "Business Leadership Program" by HLL. We realise that after this much time, the turns we take in the road are pretty much decided by how we turned the last time. The rules are simple. Don't lose all that you've got already. Don't risk anything. Go get yourself that stable job, and get yourself that pretty but overweight "wheatish" south-Indian girl from a "well-to-do" family with a "good character".

So ladies and Gentleman, this is what it is: MBA is all about My Bloody Arse. Not about anyone else. Its about my bloody arse, and how much money I will make to cover it up in the finest trousers that money can buy. But therein lies a great paradox. By settling for reality, by settling for the easy things in life, we end up taking the biggest risk of them all, the risk of losing your soul. Is it worth it? Thats a decision only you can make.

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Valentines day newsflash

Love is in the air at the Bachchans. Informed sources tell Valentines day newsflash that Abhishek Bachchan is likely to tie the knot with Aishwarya Rai. Ajitabh Bachchan (The brother of Amitabh Bachchan) was found yesterday at the house of Aishwarya Rai's astrologer, to see a match between the Junior Bachchan and Aishwarya Rai. Apparently, he was there last evening, and stayed overnight at the astrologers and left back for Mumbai in the morning.

Other informed sources also inform Valentines day newsflash that Ajitabh Bachchan might tie the knot with the astrologer, after spending the night at his place.

Among unrelated news, gunshots were heard from the Vivek Oberoi residence in Mumbai.

In south India, actress Khushboo has come out openly in support of Valentines day and the love that is in the air on this occasion. Sales of Khushboo effigies have shot up in Coimbatore, Madurai and Kanchipuram. It is also noted that sales of Kerosene and matches have shot up in the same areas. Experts suspect that all these four developments might be linked in some way.

Among National news, Hardline Hindu activists have come out openly against Valentines day and say that it is a foreign festival and it corrupts traditional Indian values. They have threatened to burn down all shops carrying Valentines day cards and gifts in protest of this festival. In Mumbai, Shiv Sena has severely warned anyone against having any celebrations. "We will not tolerate any love in this country, for any reason", said Shiv Sena supremo Udham Thackeray at Hotel Leela Kempinski with his girlfriend Leela. In Bandra, a man was chased by Sena activists while taking his dog for a walk. Onlookers tell Valentines day newsflash that he was sitting on a bench and the dog was on his lap, and the Shiv Sena activists started shouting slogans and chasing him with sticks and swords.

Please stay tuned for further updates only on the Valentines day Newsflash with Shravan.


Disclaimer: There is no evidence for any of the news above, and any resemblance to anyone living or dead (or dying) is purely coincidental.

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Monday, February 13, 2006

Thats me



I gave a talk in class sometime back. For the benefit of fans from across the world, I have put up a picture.

I have also been painfully informed that my profile picture looks "strangely unhuman". This is a gentle reminder to fans that despite my daunting intellectual prowess, I am still human.

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Entrepreneurship in IIML

In a recent email conversation with Sanjay, I mentioned to him that entrepreneurship seems to be the flavor of the season at IIM Lucknow.

Look up the article at Venturewoods

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Meet the date, online

Online social networking seems to be the next big thing on the internet. I mean, my opinion might be biased due to my sample, but everyone around me is just going crazy about Orkut!

My opinion about Orkut is there for everyone to see, on my profile. I think the service is absolutely tacky, the interface is poor, and their server keeps hanging like every few days. But the world does not seem to agree, and they are piling on their customers by the minute!

Orkut had two million members by the end of 2004. I assume that number should have doubled by now. Interestingly, over 75 percent of the users of Orkut are from Brazil. The orkut phenomenon has hit Europe heavily, with about 3% of Estonia now a member of Orkut! Other sites include friendster, hi5, and a host of other location specific services primarily for networking and dating.

Over the past few days, I have been in conversation with a friend who owns a social networking site exclusively for South Asians. This is another interesting concept, though I believe that this service will need some tweaking if the model can be successful in an era which is so completely dominated by Orkut and Friendster. Also, such businesses should be driven by other revenue models apart from just advertising. I think this is not really sustainable in a country like ours, so deeply suspicious of online commerce.

In India, among the big online business opportunities waiting to happen, Judysbook is a service that can be successfully applied in our context. Indians love to gossip (I've seen that phenomenon over nights at the mess when I've been exposed to the deep dark secrets of the girls hostels) and providing them a service online that is devoted exclusively to this will serve multiple benefits.

First of all, the internet is going to explode in usage and funtionality, and a service like this can provide users something to do on the internet apart from just using Instant Messengers and Yahoogroups. Secondly, a social gossip service would go a long way in empowering the end user. A customer today who is dissatisfied with the service has nowhere to go, since the legal and judicial service of the country is so obsolete that he/she never gets redressal. An online service like this, I rephrase, a hugely successful online service like this would ensure that the company would always be scared that an unhappy customer would now have a forum to express his thoughts, and it could hurt their business. This form of online media would empower customers by giving them a voice. I cannot think of a better medium than the internet to do this.

Also, socially, Indians are generally very laid-back. Often at nightclubs and pubs, we end up staring at members of the opposite sex, getting stared back by the same person, but never actually making a move. This stems from a deep insecurity inherent in an Indian, which makes him fear failure and rejection. He would prefer a boring ride back home with the buddies, than risk talking to the woman and getting embarrassed. We tend to look at downsides too much. Online social forums with sufficient privacy would ensure that the user would be able to open up (intended figuratively) and maybe get lucky!

Social networking is another big business opportunity in India. It looks like this is just waiting to happen!

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Sunday, February 12, 2006

The mindset towards a female child

The following is a prayer in an obscure part of Uttar Pradesh, India, one of the most socially backward places in the world. I was so shocked when I heard it, I had to email a friend to get the exact lyrics.

"Prabhuji mein tori binti karoon
Paiyan Paroon bar bar
Agle Janam Mohe Bitiya Na Dije
Narak Dije Chahe Dar..."


Translation -

Oh, God, I beg of you,
I touch your feet time and again,
Next birth don't give me a daughter,
Give me Hell instead...

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Television advertising at the superbowl

I was recently forwarded this link about voting for the best Superbowl advertisements.

It set me thinking, we now have a complete website where the best superbowl advertisements are to be picked. Unfortunately, none of these advertisements answer any questions about the product. They are all beautifully designed advertisements, which look like they have been designed for the contest, not for the customer to buy the product.

I don't understand this. Is this now the purpose of television advertising?

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Mike.. Ouch!

Let me introduce you to Mike Davidson. Mike is the founder of Newsvine, a startup which is currently in beta stage.I have recently been excited about Newsvine, which is an online portal for discussing news stories. It is a little like having a blog for news stories, your viewpoint, and hence having a discussion about it.

I got a beta invite, and I went snooping around to check up about how the service works. On the brighter side, it seems alright, it gives me my own blog on newsvine.com and I can put all my news thoughts in context.

But I think Mike has left out a critical aspect. Why would people want to leave the comfort of their own blog, create something new, and keep posting their views on the internet? Wouldn't it be more comfortable to post it on your own blog? As I recently realised, as you can see from this article, one of the biggest newspapers in Europe now has a technorati link after every story, where you can run a search and get to what the blogosphere is saying about this news story. I think this obliviates the purpose that newsvine is trying to serve.

In the long run, I do not think Newsvine will be worth anything. Its just too much of a waste of effort! Good luck Mike, hope you can make it work!

Update: This blogpost saw a response from, Mike himself. In the interest of fairness, it is only right for me to post his response on the front page, for people who miss it in the comments:

Let me introduce you to shravan. Shravan has a few interesting thoughts about the internet:

1. Everyone in the world apparently already has a blog and enjoys their blogging platform a lot.

2. Everyone also already has audiences and earns money from their writings.

3. In order to make use of Newsvine, you must write your own column.

The truth is that most people in the world aren't currently writing online, and if they are, they generally aren't earning money from their efforts. Furthermore, Newsvine is primarily for *reading* and discussing the news. If you have time for your own column, great.

Shravran apparently doesn't take the time to understand web services before he passes judgement on them.

Ouch indeed.


Thank you Mike. This blog and its readers appreciate the fact that you cared to come and respond. It really shows the power of the online media, and how much CEOs today care for whats being said about their products. Interested people can look at my response to the comment too, its in the comments section.

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Saturday, February 11, 2006

Relax India fans!

As a country, India has always been a bunch of emotional people. For years now, the smartest people have utilized this fact to their advantage, right from Mahatma Gandhi to Ekta Kapoor (the famous maker of the K series of soaps).

Indians have a penchant for melodrama, and I am no different. This is in ordinary circumstances, but in special occasions, the emotions often go overboard, and tend to take over the logic and reasoning of the country.

An India Pakistan cricket match is such an emotional event, that could make even a PV Narasimha Rao spout emotions. The current India Pakistan series are no different. After the first match, Pakistanis starting hailing Pakistan as the best one day team in the world. (Of course, we used to be the same country once upon a time, so the genes are not really that different). Even our Australian coach, Greg Chappell went around saying that Pakistan was probably the best One day side in the world.

In the very next game, the entire scenario changes, and Pakistan gets walloped, and everyone begins hailing India as the best thing since western toilets.

Two matches ago, Sachin was supposed to be a spent force. Esteemed ex-cricketers such as Moin Khan started writing ill thought out and poorly worded articles in national dailies about why he believes that Sachin is finished. Even Harsha Bhogle, someone I greatly admire for his opinions, began making such statements, and talked about how we should, as a country, let Sachin play cricket as long as he wants to, and not hurry his exit. After all, Sachin has been our mainstay for years now, hasn't he?

Suddenly, two matches later, one century and a quickfire 40 later, Sachin is in "sublime form" again, and the commentators go crazy everytime he middles a ball to the boundary. On two very competitive occasions, on almost the same kind of bowling, he managed to come up with two knocks that were as good as any of his best. Today's knock was particularly unlucky, since he was dismissed by a direct throw from the boundary on the stumps, an occurance that is rather rare by Pakistani standards. A national holiday should be declared in Pakistan to commemorate this momentous occasion.

Don't we, as a country, even have the maturity to understand that ups and downs are part of every person's life, as they are a part of a team's? Haven't our commentators and columnists had up's and down's in life? I think it is high time our "cricketing elite" understands this simple fact, and lays off a bit, and waits for the team to realise its long term potential.

Error: Sachin's dismissal was a catch to the wicketkeeper, not a run out from the boundary.

The online travel agent business

Ever had one of those frustrating times, when you wanted to take a trip with family, knew where you wanted to go, yet needed loads of time on the internet just to figure out the best deals on airlines?

Well yes, if you are Indian, you would rather go down to the travel agent, and ask him to make the best possible booking. Thats about it.

Internet makes that better for you these days. You could just visit websites like travelguru,cleartrip or makemytrip. Here, you would only have to enter details like the starting destination, ending destination and the fare requirement (lowest, luxury, business and so on) and they would run a search on all the available offers, and put up the best suiting offer. In summary, its like a search engine for the best travel deals in India.

The potential:

''India's travel industry is expected to be a 32 billion dollar market by 2008. The future of the internet and the manner in which it will change people's habits is undoubted. One of the largest gainers from e-commerce is travel, accounting for over 50 per cent of global e-commerce activity,'' WestBridge managing Director K P Balaraj said.

32 billion dollar industry, and completely untapped? Holy cow!

The Venture capitalists, however, have caught on quick, and all the three mentioned sites have secured funding for their project. Makemytrip, has secured an investment of Rs 43 crore ($10 million) from SB Asia Infrastructure Fund (SAIF). Travelguru has got funding worth Rs. 350 crores for their website, which is based on a metasearch of the best deals available. 350 crores!! Cleartrip has got $2.7 to $3 million dollars too. Yatra Online, the first online and centralised travel services company for the Indian market, has secured initial funding from Reliance Capital, Norwest Venture Partners (NVP), Promod Haque's leading venture capital firm, and Television 18 group founded by Raghav Bahl. They are likely to be operational in the first half of 2006.

It looks like all these companies are trying to emulate the success of Expedia, a company which reached revenues of $6 billion in ten years. This is another clear indication that the Indian dotcoms are maturing to a more sensible model, with a genuine revenue earning potential.

Very soon, e-commerce in India will be what it was supposed to be, more about commerce and less about the e.

Correction: This details of this post were acquired before the details of the travelguru deal became public, and 350 crores was on the grapewine. As Hrush correctly points out, the correct figure is closer to 10 million, or about 45 crores.

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Friday, February 10, 2006

Postage stamps on email?

This is an interesting concept:

Yahoo is now going to give preferential treatment to email from companies that pay a quarter a cent per email. The senders must send email only to those who have given them explicit permission for email, or risk being banned.

What are you thinking? Is this a violation of the basic principle of email? I do not think so.

Spam, as we know it today, is almost dead. All spam mail goes into the junk mail folder, thus negating the entire effect of email as a marketing device. However, if spam is made paid for, then it would create differential spam, by putting the paid email one step above the free spam that are sent.

In the current context, spam does not serve any purpose at all. If it is made paid, it will work as a self checking mechanism from both directions. First of all, companies would respect spam more, and choose wisely whom to send it to. They would stop sending millions of mails to all and sundry expecting them to look at it. Obviously, since they are paying. It would pass through the spam filters, and therefore get banished to the junk mail folder.

From the other direction, the customers would have more respect for email coming in from paid providers, because they now know they would not be sent irrelevant email. Only mail that satisfies some kind of value proposition relevant to them would be sent. So they would open it too.

This is the first attempt at making a "first class" for email. A class where email will not go through spam filters, and make it directly into the inbox.

Of course, this has come under fierce criticism from different quarters, because most people believe that paid email is a violation of one of the basic advantages of email. Others also argue that this will greatly reduce the number of email sent from different companies. A third objection is that paid email going to the inbox directly would increase the spam that the customer is going to view, and hence it is an intrusion into his inbox. A mail that would now be in his spam folder, is going to come into the inbox.

I believe both these fears are unfounded. For one, email is no longer a tool for advertising, because people don't even read advertising email anymore. In fact, it hardly reaches them anymore because it goes directly into the spam folder. Therefore, although technically the number of spam mail that is sent by companies is reduced, it will increase in efficiency greatly, because it now has a greater chance of being viewed by the customer, and as a consequence, there is a greater chance that it will convert into sales. Secondly, it will obviously reduce the amount of spam being sent on the internet and hence everyone benefits, including the email service provider. Thirdly, paid email would now ensure that companies send email only to prospective customers, not all and sundry. Obviously, because the company is paying for it. This would mean that some kind of market research would enter the business. This would make email even more effective as an advertising instrument. Finally, paid emails would be sent only to customers who explicitly agree to be sent this mail. They should sign up for it, or else the sender would be banned. This would ensure that the customer is not unnecessarily spammed. He should have signed up for it before hand.

Paid email has a good chance of materialising, but if it does, it will be the great revival of email as an instrument of internet advertising.

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Thursday, February 09, 2006

Hazaron khwaishein aisi

As the credits after the movie began flashing, I smiled slowly.

I couldn't understand what I was smiling for. I'd rather just give up. You just have to watch this one.

Busy days

Nothing productive, but I am busy all the time!
For one, there's my secret project, and I should be done with it in a couple of days. Please wait with bated breath. The official release will take place here. Yes, right here, on my blog!
Secondly, I have to write about two people in my hostel, talking about their two years here.
Finally, the parallel blog ensures that I put in a thought everyday. There are some people in life I just can't say no to!

AKM kept us awake all of last night, asking us to re-do the project we had submitted to him.

Tsk tsk, the last days of IIML are supposed to be chill, aren't they?

Overheard in the wee hours of the morning:

"Man term six has been bad for me. For a long time I kept waking up so late that I was missing breakfast. These days I am waking up so late that I'm missing lunch too!"

Tuesday, February 07, 2006

Gmail scares me

Now Gmail is really beginning to scare me..

The new feature in Gmail ensures that all chat conversations are stored on the internet.

I have always prided myself on being internet savvy, and today, I can actually leave home without anything but a credit card, and still survive, because all my data is always backed up on gmail.

Now they want to save chat conversations. This is my privacy we are talking about, and all that separates anyone from my life, is a "password". If, either gmail shuts down, or the security is somehow breached, the damage would be immeasurable, specially for people like me.

Gmail scares me.

Blog your way to higher sales

Many companies these days are waking up to the power of blogs. Most organizations have offical blogs; most companies regularly read blogs to understand the customers' pulse; and most companies have departments dedicated to understanding this channel better.

However, if set thinking, do we know how exactly blogs can be used to boost sales? Gapingvoid gives us a response to that. Hugh, at gapingvoid, talks about how he distributed free samples of wines across the internet to bloggers in England. Obviously, they wrote about it. The sales of Stormhoek wine actually doubled in twelve months. Thats not just a great strategy. Thats a brilliant idea!

However, a little deeper into the article, he points out that the jump in sales was not exactly because the bloggers influenced buyers into picking up wine. It is not often that you would buy wine based on a blogger's opinion.

The change is more fundamental.

In a business where the differentiation between companies is very little, blogs provide an internal disruption. That is, they do not influence the customer as much as they change the way sales works within the company. The sales force now has something to talk about when they go to the market, when they talk to retailers and distributors. This is how blogs work. Therefore, they would be extremely effective promotion for the product. Pushing sales should be rather easy after this.

The question is, can business blogs help in a country like India, where the internet penetration is low. Agreed, this is a marketing strategy that has not been unleashed completely, mostly because a certain gentleman called Philip Kotler did not include a chapter about it in his Marketing Management, popularly recognized as the bible of marketing. But this is precisely why it should work! In most businesses in India, the differentiation is low, and sales often has to cut prices to increase margins. But a blog provides an immediate differentiator. They immediately help in pushing sales, when a company has little to offer by way of differentiation. Blogs can propogate viral marketing at its best. Mostly because blogs are opinion. If public opinion can decide the fate of a country's government, then it can definitely push sales, can't it?

To understand Viral marketing and the power of blogs better, do read Seth Godin. I ask myself this almost everyday: "Is marketing all about lying about your product, or is it about spreading an idea that people fall in love with?"

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Dear God,

Just give me a sign. I promise you I'll take it.

Monday, February 06, 2006

These last few days...

The good thing with passing out is that, well, you're passing out!

The bad thing, however, is that it leaves you with very little to do in life. The days seem to be a lot longer than they used to be, and this is definitely not a cosmic phenomenon. The most useful value adding things that I have done in the past few days has been to clean my room and, one particularly desperate evening, read up for the next days "Advanced Oral Communication" class.

Dinners at the mess tend to get longer than they used to be at any point in life, because almost no-one in the group has anywhere important to go, or anything important to do. Of course, for this, one must ensure that he never hangs out around people who specialize in finance.

Last night was particularly special for me, as I was catching up on a few brilliant movies that I have no excuse for missing this far. One was called October Sky, and the other, Troy. Both of this have the same intellectual effect on a person as a CBM lecture followed by an IM lecture (Pls note, IM Vipul). After this, a campus walk with friends, and it was time for breakfast. In the course of the breakfast I realised that this is probably the last place in life where I would be eating half-cooked Vada's and soggy idlis. Immediately, I became intensely nostalgic.

By the way, for the aspiring B School students, there are three categories of students in your last days at a Business School. The first categories are called "The Job Seekers". These are regular, normal guys like me. The second category is called "Almost signed out". These are people who have great jobs in hand, usually foreign i- banks, or the biggest Sabun companies you can think of. The third category of students are called the: "Screw you, I'm outta here!" (SYIOH henceforth) categories. These are people who have signed out of the process with plum jobs, or have been laterally placed, or have decided to start their own venture. Usually, you would find these people around Fauji Dhaba, or at unearthly hours in the Mess, trying to argue on vague global topics. Most of the next month for these people is trying to avoid attending PPTs by convincing PCom, or taking off for treks into obscure parts of the Himalayas.

Warning: Conversations between Category I and Category III are usually very damaging for the confidence of the former, and should be averted at all costs. Popular excuses could include "I have a ppt to attend", or "I've got to go to the loo", or, for the luckier ones, "ek minute yaar, girlfriend ka call hai" (One minute, my girlfriend is calling).

Notable addition to the mess notice board: "They killed PGP20, you b@$t@rd$!" and "We have done the things!" (Corporate world lingo at AKM Inc.)

The last few days

The last few days at IIM Lucknow are going to be unforgettable.

For this, I have created a blog called Days to go which will document the last few days at IIM Lucknow, not for me, but for the batch PGP20, the most eventful batch to have walked the soil and eaten in the mess of IIM Lucknow.

Do leave comments liberally, and yes, do spread the word.

Sunday, February 05, 2006

Another new look

The flavor for the season.. Meg Ryan from "Sleepless in Seattle" (I know its an old movie, but I just watched it, and it was pretty decent).

Steve Jobs, for selling off Pixar to Apple. An era in Jobs' life is truly complete. An incurable Jobs fan, He just had to make it on screen!

Thirdly, the party last night!

Question


Have you ever been at a party at which you kept wishing it never got over?

Top ten pre-placement talk lies

With placements coming up in less than a month, I often have to attend pre-placement talks at the rate of 1 a day, with companies coming over to pitch their company. This has been an increasingly frustrating affair, and I have managed to compile the top ten lies that I think companies try to pitch to you at these interviews:

1. "We don't offer you jobs, we offer you careers": When asked exactly what job profile they are offering, they bombard you with this nonsensical statement. If they don't know what they're offering, they should just say it. Not confuse the students with a statement that means very little.

2. "We care": When asked about the location that you would be posted in, a large company would always tell you that they would post you anywhere you want, because "they care". Ask an Alumnus in the company, and he will tell you that he has been posted in Gorakhpur, Bihar, for the past three years trying to push sales.

3. "We look for leadership potential": Very simple question, what do you look for in an interview? What happened to the good ol' days of picking hard-working and committed people.

4. "At XYZ company, the customer is always first": Does this statement really mean anything to anybody? Isn't it equally important to look at your employees, shareholders, society, and the bottom line too? How can anyone sustain a business with only customer coming first? The truth would be, "The customer's wrong, lazy, dishonest and stupid. But maybe it's because we treat him that way".



5. "At XYZ, we believe in open culture": This essentially means that you can walk into the CEOs office after taking an appointment from the secretary. It is another issue that the secretary would give you an appointment after 6 months, by which time the matter of concern will become irrelevant.

6. "At XYZ, we pay competitively, but our job profile ensures learning at every stage": What they mean is, "Our competitors would offer three times our salary, but you should pick our company because you are dumb enough to believe that you will do higher quality work at XYZ".

7. "We have had a long and successful relationship with your institute": What they actually mean is, "My boss forces me to come here to recruit you spoilt brats who are anyway going to leave us within 6 months, so I'd rather convince you that you are really bright, mostly because I can't think of a good reason why I'm here".

8. "We are strongly driven by our social responsibility": This basically means that they have nothing of substance going on in their company, and hence they'd rather focus on some social responsibility, and hope that the students are dumb enough to join the company based on this.

9. Our mission statement is...: A fresh campus recruit couldn't care for any mission statement for atleast his first two years. But the company goes to the Dilbert Mission Statement generator, picks up some nonsense like:

"We envision to leverage other's business technology to allow us to interactively utilize resource-leveling sources to exceed customer expectations"

and hope that the student will buy it!

10. "We will be done in twenty minutes": Be sure you are in for a one hour lecture on their company and the different divisions, another half an hour on the HR practices, and then a shoddy video with the CEO talking about why XYZ is so cool to work in. I mean, obviously it would be fun to be the CEO. I wouldn't mind doing that either.

Stolen

Those moments, those glances
those smiles, those blushes

That love, that life
That fear, that strife

All stolen, to be comfortably numb

Friday, February 03, 2006

Matrimony, reloaded

Bharatmatrimony.com Tamilmatrimony.com and shaadi.com are India's leading matrimonial sites.

For the non-Indians, matrimonial websites in India are a huge revenue generator. In India, we have this concept of arranged marriages, where marriages are usually decided by the parents of the boy and the girl. Usually, they get to see photos of each other. Some privileged and modern families sometimes also allow the boy and girl to meet alone, maybe go for a movie even.

So basically, if you have understood this process well enough, you realise that it doesn't really matter if the guy is a good guy or not, or the girl is a chain smoker, alchoholic, and an awful person to be with. As long as the boy is well educated, and the girl is "from a good family", the marriage can take place. To hell with marital bliss.

Matrimonial websites have taken advantage of this lacuna, and they list profiles of Indian men and women of "marriageable age", so that the opposite sex could browse the picture, and contact each other. Of course, they collect a small fee for the same.

However, I fear that they are not evolving with the times. India is rapidly changing, and most men want to know much more about the woman.

Now, does this sound like a business opportunity? Can anyone take advantage of this, and take the matrimonial scene by storm?

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Thursday, February 02, 2006

Shravan's 10 tips to a good webpage

In many years as a customer on websites, I have come to discover how my mind works when I look at a website. The following tips should help your website:

1. Moment of truth: Most websites have their fate decided within the first five seconds. So if you have a value proposition, put it right up there on the first page, for everyone to see. Do not waste my time, and I won't waste yours.

2. Be precise: Do not use motherhood statements that mean nothing. Try to be as precise as possible in describing your product. It saves a lot of trouble for the customer.

3. Use Tags: A customer would usually get to you through a search engine like google or yahoo. In that case, you would want to use words that the customer would look for, rather than use imaginative language that the customer might never guess.

4. Watch the advertisements: Some websites need advertisements to survive. But watch it, if you overdo the advertisements, customers might not stick around at your website for too long. The sponsors might drag them away.

5. Watch the clutter: Most websites try to fill up as much information as possible in the first page. This is not very advisable. Have only your biggest value proposition in your first page, and small links to your other services. You can have easy to type URLs for the other services too, so that the customer can go there directly.

6. Blog!: Its always advisable to have an official blog, where you can keep your customers updated with the going ons in your company. It keeps them connected to your company, and lends a human face to your organization.

7. Don't ask for their city of birth!: Some websites have long and boring forms with all sorts of irrelevant information to fill up, in order to register users at their website. Some people find this process irritating, and tend to leave. Always make sure that you can register with four or five fields.

8. Don't open your core weblinks in a new page:If its a sponsors message, thats fine. But if it is a link within your website, or a relevant website, then it should definitely open in the same page. I mean, if your content isnt good, I'm not coming back anyway! Why would you try to tie me in by opening links in a new page?

9. Have a "donate" link: As far as possible, have a link at which the customer can donate for your company. This is proving to be a valuable stream to handle daily expenses for your company.

10. Respect your customer: If you are having an outage, tell him about it. If you are taking too long to load someday, apologise. If you might have glitches in your application, warn him!

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P&G: The dream company

The "dream" company for marketing professionals is on campus today. Being the master marketers, they came up with this brilliant idea of having a live case contest, where we would work on a case for a day, and submit it to them, and they would evaluate it and give us prizes. Good excuse for campus brand building.

So far, so good.

Very soon, they committed their first blunder. In their case lead, they had embedded the answers by mistake. The entire excel sheet was embedded.

Later, they send us an email that this contest has hence been cancelled, because the answers are embedded. In summary, an idea gone horribly wrong. To salvage something, they announce that theyll have some kind of live game when they come on campus.

As a closing salvo, they commit the biggest blunder of them all. They request Placement committee to send us a mail:

Further, all teams are requested to delete the case PPT from their computers and not forward the same to other campuses, as the company wishes to use the same case at various other campuses.


Oh god, how ridiculously stupid. If someone had not thought of this yet, they would definitely know it now.

If anyone needs this solution, please send me an email. I will forward the entire case solution to you. Such stupidity should not go unpunished!

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Wednesday, February 01, 2006

Rahul Dravid makes critical discovery

Venue: 3rd test, India vs Pakistan, Karachi, 2006.
Result: India lost.

After losing to the Pakistanis, bowled out for 238 runs and losing by 341 runs, specially after having Pakistan on the mat, at 0 for 3 wickets on the first day after the first over, Rahul Dravid has made a vital discovery:

'We could have batted better', he says.

On behalf of all the proud Indian fans who witnessed this capitulation, I'd like to congratulate the Indian skipper on this groundbreaking discovery, and hope he will derive more such learnings from future Indian exploits on foreign soil.

FM and the commoditization of music



FM radio has been a revelation in our busy lives, because it gives us a release from the routine of buying music, picking what to play, and changing cassettes (CDs) periodically. These days, one just turns on the music, and can listen for hours at end. Satellite radio like worldspace has further made music easier and more accessible, with the only requirement being a annual fee and the Worldspace receiver. This, of course, offers unparalleled ease of music, and most people have stopped buying their music or downloading their MP3s. But as in most processes, the increasing ease of executing the process sometimes kills the very pleasure of the process.

At times I wonder, have FM and Satellite radio killed the very essence of music? Have we lost the fine art of searching for our music, buying music to our liking and listening to it for hours at end?

Where have those days gone, when music meant sitting with college buddies, sharing a drink and listening to Pink Floyd go "We don't need no education", or John Lennon going "Imagine". Where has such magical music disappeared all of a sudden? Where did Britney, Cristina Aguilera and Backstreet Boys land up from? How could they assume that their skinshow and silly antics would compensate for the real experience of watching a floydian video in the middle of the night?

I tend to think that the above three singers of repute are products of the mass market, of the FM era. In an age when people do not have the time to pick their music, the entire concept of music has undergone a transformation, a degradation actually. Music that sounds good superficially to the ear has taken precedence over music that was made from the heart, from years of experience of life, from insights into life.

Music, in the earlier days, was not about the best foot tapping number. It was about life, and about lessons learnt from life, about the joys, sorrows, pains and sufferings of life, about the wonder called life. Most fantastic musicians were known more for their lyrics, than what their music sounded like. Their lyrics have been used as quotes in articles and other such fora. Some have made their way to tombstones, and others have made their way to titles of blogs.

Today, mainstream musicians have lost their love for music, thanks to FM radio. They believe that in the fast food generation, the only way to get noticed is scantily clad women and remixed tracks with double meaning lyrics. The sad part is, this trend is only likely to strengthen.

In the same train of thought, I tend to wander into how the internet would change this trend. The answer is not difficult. Services like iTunes have ensured that music can be purchased rather easily, and listened to at will. This would ensure that the customer can get music to his liking. Mp3 piracy is also aiding the intellectual process of listening to music that makes sense. Most of these CDs are not found in commercial stores, because Britney just doesn't leave enough space for it. India is a long way from getting there, but I hope it will, sooner rather than later. I would hate it if my children grew up without knowing the difference between a lead and a base guitar, or the lives of fantastic individuals like Jim Morrison and Kurt Cobain.

Cheers, to the spirit of music.